Small Screen - Big Stories
Behind the scenes on Extraudionary's big film debut...
Question: How do you tell the world about an amazing and many-splendoured thing that you cannot see or hold?
Answer: Invite a film crew into your kitchen one Sunday morning, throw in a tub of brownies and several pots of coffee, and you have Extraudionary’s first big screen outing.
Such has been the reaction of people to their Extraudionary experience that I wanted to capture this for a wider audience. After all, why attempt to explain how it feels to have the most precious things committed to audio when your customers can do this for you? So it was only right that my very first subject, going way back to when Extraudionary wasn’t a glint in anyone’s eye, should be the person you see on screen.
Distilling the essence of Extraudionary into a 90-second film was always going to present a challenge. But in a city blessed with creative types the solution was out there in the form of Kando Creative Collective – by day holding down sensible media roles and, at all other times, a team producing some visually arresting music videos and short films (one of whom - Harriet - I knew from my Bristol Community FM days).
The story began back in February, huddled around a café table next door to the BBC’s Whiteladies Road buildings. It was over hot drinks, and subsequent telephone calls, that we plotted our film and built it around the memories and emotions of an Extraudionary customer.
That person turned out to be Mark. A close family member, I’d interviewed Mark on the occasion of his 40th birthday in 2011. Life was very different back then, particularly as in the time since the recording one special voice in that programme had sadly left us. Inadvertently – along with all the other voices and moments captured – it gave the recording added poignancy but also power and meaning that is impossible to quantify (Mark has subsequently ‘gifted’ Extraudionary experiences for some of his family). It’s a reflection of how Extraudionary captures the most precious things for life (even if it doesn’t always feel apparent at the time).
7 years later, once again I faced Mark across the same kitchen table, this time with a film crew for company, as we recreated that recording from back in the day. And from there Kando created a thing of beauty that I’ve recently enjoyed sharing with online audiences ( you can watch the film here ).
The beauty of Extraudionary is that the experience gifted and created is what you want it to be, and totally personal to either you or the lucky recipient. I could make a different film for each person I’ve interviewed.
Which means, I’m always open to a sequel…Extraudionary creates a wide variety of amazing experiences for life's big occasions. Take a look at what we create here...










