Still ga-ga for radio
How national networks and community storytellers are finding gold...
This month’s theme is radio-inspired, and I wanted to share two recent events at opposite ends of the dial that actually have something special in common.
It was 50 years ago that national radio experienced a shake-up of seismic proportions with the creation of BBC Radio 1 and Radio 2. It’s fair to say that both have ebbed and flowed in terms of popularity over the years, but time has been kind and both appear more popular than ever.
With the predictable fanfare accompanying this anniversary, maybe less well-known - but no less worthy - was the recent milestone achieved by one of my Bristol Community Radio (BCfm) colleagues. There are plenty of Tuesday night sports shows out there to choose from, but BCfm’s Midweek Sportsbar went places that other programmes had neither the resource nor inclination to go. Presented and produced by Neil Maggs – a journalist and true Bristolian if ever there was one – the show shone a light on community grass-level and so-called minority sports that barely got a look-in from other broadcasters. Neil’s skill was in unearthing great stories within the ‘everyday’ and showing that these sporting battles and victories could be just as powerful as those served up by the mainstream. He and his team were the deserved recipients of the ‘Best Community Radio Show of the Year’ award at last month’s National Community Radio Awards.
So is radio up there as the greatest medium? Probably. Me
biased? Absolutely. But I’m in good company. Compensating for a lack
of pictures, radio has continually fired our imaginations and taken us on voyages of
audio discovery. Let’s not also forget the small matter of surviving - and adapting
to - the television, video and the internet ages which could have easily killed it off ( The Buggles
must be kicking themselves).
And that special thing that these two events of the radio world have in common, as mentioned at the beginning? The ability to connect people to stories (and songs) that may not have otherwise had an audience. Whether they’re listening in their millions or thousands is academic – there will always be demand for great content.
So Terry Wogan, Kenny Everett, John Peel, Pete Tong … and Neil Maggs – I take my hat (and headphones) off to you all.
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